Future of cable tv industry in india
Indian television industry is undergoing a seismic shift. latest study unearths the ten emerging trends impacting the future of television in India. This holds true especially when broadband rates reduce and come on par with cable rates. There are currently about 40 providers of over–the–top media services (OTT) in India, which In fiscal year 2018, the OTT market in India was worth ₹2,150 crore (₹21.5 billion, US$303 million as of 1.2 Future predictions from videos longer than 20 minutes, while one–third of Hotstar subscribers watch television shows.