Global wine brand power index 2020
09-Mar-2020 By Rachel Arthur Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for the third year in a row – but the path to becoming a power brand is getting much harder as wine competes against other drinks categories. FDA report on CBD seen as ‘disappointing’ recap of status quo We have advanced the index by adding an additional five markets, with the global index now representative of 390 million wine drinkers. Additionally, the Global Wine Brand Power Index 2019 is also compared against the 2018 Global Wine Brand Power Index to measure how top brand performance has changed since a year ago.